About the Company
Telus Corporation is a dynamic, world-leading communications and information technology company with $18 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security, and is a leader in business solutions for healthcare, agriculture, consumer goods and utilities. We leverage our technology to create better outcomes for Canadians and for our global communities. We are committed to fostering a diverse and inclusive workplace where all team members can thrive.
Job Description
We are seeking an experienced and innovative Performance Marketing Director to lead our digital advertising strategies and execution. This pivotal role involves overseeing all performance marketing channels, driving customer acquisition and engagement, and optimizing ROI for our various product lines. The ideal candidate will be a strategic thinker with a proven track record of managing large-scale performance campaigns, a deep understanding of digital marketing ecosystems, and the ability to lead and mentor a high-performing team. This position offers visa sponsorship for qualified international candidates.
Key Responsibilities
- Develop and execute comprehensive performance marketing strategies across paid search, social media, display, video, and affiliate channels.
- Manage large-scale digital advertising budgets, ensuring optimal allocation and performance across all campaigns.
- Lead, mentor, and grow a team of performance marketing specialists, fostering a culture of continuous improvement and innovation.
- Utilize advanced analytics and data insights to identify trends, measure campaign performance, and inform strategic decisions.
- Collaborate closely with product, sales, and brand teams to ensure integrated marketing efforts and consistent messaging.
- Oversee A/B testing, incrementality testing, and conversion rate optimization (CRO) initiatives.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to maintain a cutting-edge approach.
- Report on key performance indicators (KPIs) and provide actionable insights to senior leadership.
Required Skills
- Minimum of 7 years of progressive experience in performance marketing, with at least 3 years in a leadership or director-level role.
- Proven expertise in managing multi-million dollar advertising budgets and driving measurable ROI.
- Deep understanding of various digital advertising platforms (Google Ads, Facebook Ads Manager, DV360, etc.).
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
- Excellent leadership and team management abilities.
- Exceptional communication and presentation skills.
- Experience with A/B testing and conversion optimization methodologies.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- Experience with programmatic advertising and demand-side platforms (DSPs).
- Familiarity with marketing automation platforms and CRM systems.
- Experience in the telecommunications or technology industry.
- Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Generous paid time off and flexible work arrangements.
- Company-matched retirement savings plan.
- Opportunities for professional development and career advancement.
- Employee assistance program and wellness initiatives.
- Discounted Telus products and services.
- Visa sponsorship and relocation assistance for eligible candidates.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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