About the Company
Riverbend Communications is a dynamic and innovative public relations agency based in the heart of Albury, NSW. We specialize in crafting compelling narratives and connecting our clients with their target audiences through strategic media relations, digital engagement, and community outreach. Our team is passionate about delivering impactful results for a diverse portfolio of local and national clients, ranging from emerging startups to established brands. We pride ourselves on our collaborative culture, commitment to excellence, and fostering the next generation of PR talent.
Job Description
We are seeking an enthusiastic and motivated Public Relations Intern to join our Media Relations team for a hands-on placement. This is an exceptional opportunity for an aspiring PR professional to gain practical experience in a fast-paced agency environment. You will work closely with experienced PR specialists, assisting in the development and execution of media strategies, content creation, and media outreach initiatives. This placement is designed to provide comprehensive exposure to the daily operations of a PR agency, with a particular focus on building strong media relationships and securing valuable media coverage for our clients. Full training and mentorship will be provided.
Key Responsibilities
- Assist in researching media contacts and developing targeted media lists.
- Support the drafting of press releases, media alerts, and other PR materials.
- Monitor media coverage and compile reports on client mentions and industry trends.
- Participate in brainstorming sessions for client campaigns and media strategies.
- Assist with media outreach, including pitching stories and follow-ups with journalists.
- Contribute to the management of client social media channels and online presence.
- Help organize and coordinate media events and interviews.
- Conduct research on industry news, competitor activities, and public sentiment.
Required Skills
- Excellent written and verbal communication skills.
- Strong attention to detail and organizational abilities.
- Proficiency in using Microsoft Office Suite (Word, Excel, PowerPoint).
- A proactive attitude and willingness to learn.
- Ability to work effectively in a team environment.
- Demonstrated interest in public relations, journalism, or marketing.
Preferred Qualifications
- Currently enrolled in or recently graduated from a degree program in Public Relations, Communications, Marketing, Journalism, or a related field.
- Familiarity with social media platforms and their use in professional communication.
- Basic understanding of media monitoring tools and databases (e.g., Cision, Meltwater).
Perks & Benefits
- Hands-on experience in a leading PR agency.
- Mentorship from experienced PR professionals.
- Exposure to a diverse range of clients and industries.
- Opportunities for professional development and networking.
- A collaborative and supportive work environment.
- Potential for future employment opportunities based on performance.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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