About the Company
Webster Bank is a leading regional bank with a strong presence in the Northeast. We are committed to helping individuals, families, and businesses achieve their financial goals. Our innovative approach to banking is supported by a robust digital strategy and a team of dedicated professionals who believe in community and customer-centric service. We foster an inclusive environment where talent is valued and growth is encouraged.
Job Description
We are seeking a highly experienced and strategic Performance Marketing Director to lead our digital marketing initiatives. This pivotal role involves overseeing all aspects of performance marketing, including SEM, SEO, paid social, display advertising, and affiliate marketing, to drive customer acquisition, engagement, and retention. The ideal candidate will have a proven track record of managing substantial marketing budgets, optimizing campaigns for ROI, and leading high-performing teams. This position offers an exciting opportunity to shape our digital presence and accelerate growth. Visa sponsorship is available for exceptional candidates who meet our stringent requirements and are looking to make a significant impact.
Key Responsibilities
- Develop and execute comprehensive performance marketing strategies across all digital channels.
- Manage and optimize large-scale paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to achieve KPIs suchs as CPA, ROAS, and conversion rates.
- Lead, mentor, and grow a team of performance marketing specialists, fostering a culture of continuous improvement and innovation.
- Oversee SEO strategies, including technical SEO, content optimization, and link building, to improve organic search visibility.
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
- Manage and allocate significant marketing budgets effectively, ensuring maximum ROI.
- Utilize advanced analytics tools to track campaign performance, generate insights, and provide data-driven recommendations.
- Collaborate cross-functionally with product, sales, and creative teams to ensure integrated marketing efforts.
- Present performance reports and strategic recommendations to executive leadership.
Required Skills
- 8+ years of experience in performance marketing, with at least 3 years in a leadership or directorial role.
- Demonstrated expertise in managing multi-channel digital advertising campaigns (SEM, Paid Social, Display).
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar platforms.
- Proven ability to manage large marketing budgets and deliver measurable ROI.
- In-depth knowledge of SEO best practices and tools.
- Excellent leadership, communication, and interpersonal skills.
- Experience with A/B testing, CRO, and marketing automation platforms.
- Proficiency in English for business communication.
- Eligibility for visa sponsorship, if required.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Experience in the financial services or banking industry.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar platforms.
- Familiarity with CRM systems like Salesforce or HubSpot.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off and holidays.
- Professional development and continuing education opportunities.
- Employee wellness programs.
- Visa sponsorship for qualified international candidates.
- Collaborative and innovative work environment.
- On-site fitness center and employee cafeteria.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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