About the Company
Canadian Tire Corporation is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business sells a wide assortment of automotive, hardware, sports, leisure, and housewares products and services to consumers through a network of more than 1,700 retail and gasoline outlets. With a rich history spanning over 100 years, Canadian Tire is one of Canada’s most iconic and trusted brands, committed to innovation and serving the diverse needs of Canadians, both in-store and online.
Job Description
Canadian Tire Corporation is seeking an experienced and visionary E-commerce Director to lead our digital commerce strategy and operations for a key division based in Thunder Bay, ON. This is a unique opportunity for a seasoned leader looking to make a significant impact on our growing online presence. We offer a comprehensive relocation package and sponsorship for qualified international candidates, recognizing the importance of diverse talent. The E-commerce Director will be responsible for driving online sales growth, enhancing customer experience, optimizing conversion rates, and managing all aspects of the e-commerce platform and team. This role requires a strategic thinker with strong execution capabilities and a proven track record in the e-commerce space within a large retail environment.
Key Responsibilities
- Develop and execute a comprehensive e-commerce strategy aligned with overall business objectives.
- Lead, mentor, and grow a high-performing e-commerce team.
- Oversee all aspects of the e-commerce platform, including product merchandising, content management, promotions, and customer service integration.
- Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities.
- Drive conversion rate optimization (CRO) initiatives through A/B testing, UX/UI improvements, and data analysis.
- Manage the e-commerce budget, forecast sales, and report on key performance indicators (KPIs).
- Collaborate with marketing, IT, supply chain, and retail operations teams to ensure seamless customer journeys.
- Implement and optimize digital marketing campaigns (SEO, SEM, social media, email) to drive traffic and sales.
- Ensure compliance with data privacy regulations and security best practices.
Required Skills
- Minimum of 8 years of progressive experience in e-commerce, with at least 3 years in a leadership/director role within a retail environment.
- Proven track record of significantly growing online sales and market share.
- Deep understanding of e-commerce platforms, technologies, and digital marketing strategies.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency with web analytics tools (e.g., Google Analytics) and A/B testing platforms.
- Demonstrated ability to manage complex projects and cross-functional teams.
- Bachelor's degree in Business, Marketing, E-commerce, or a related field.
Preferred Qualifications
- Master's degree or MBA.
- Experience with large-scale enterprise e-commerce platforms (e.g., Salesforce Commerce Cloud, Adobe Commerce/Magento, Shopify Plus).
- Experience working in the Canadian retail market.
- Certification in digital marketing or e-commerce specific areas.
Perks & Benefits
- Comprehensive relocation assistance package.
- Full sponsorship for qualified international candidates.
- Competitive salary and performance-based bonuses.
- Extensive health, dental, and vision benefits.
- Generous paid time off and holiday schedule.
- Employee discount programs.
- Professional development and growth opportunities.
- Pension plan and stock purchase options.
- Dynamic and inclusive work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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