About the Company
Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to institutions and individuals. With a commitment to innovation and client success, we empower millions of people to make financial decisions with confidence. Our culture is driven by a passion for excellence, a commitment to our communities, and a belief in the power of diverse perspectives. Join us in Manchester, NH, where we foster a dynamic and inclusive work environment.
Job Description
We are seeking an accomplished and visionary Performance Marketing Director to lead our digital acquisition strategies. In this critical role, you will be responsible for defining, executing, and optimizing performance marketing campaigns across various channels to drive customer acquisition, engagement, and retention for Fidelity’s products and services. You will lead a team of talented marketers, leveraging data-driven insights to achieve ambitious growth targets. This position offers visa sponsorship for qualified international candidates.
Key Responsibilities
- Develop and execute a comprehensive performance marketing strategy aligned with business objectives, focusing on ROI and customer lifetime value.
- Oversee the planning, implementation, and optimization of paid search, paid social, display, affiliate, and other digital acquisition channels.
- Manage significant marketing budgets, ensuring efficient allocation and maximum return on investment.
- Lead, mentor, and grow a high-performing team of performance marketing specialists.
- Collaborate cross-functionally with product, analytics, creative, and technology teams to ensure integrated campaign execution and optimization.
- Utilize advanced analytics and reporting tools to monitor campaign performance, identify trends, and provide actionable insights.
- Stay abreast of industry trends, emerging technologies, and best practices in performance marketing to continuously innovate and improve strategies.
- Develop robust A/B testing frameworks and experimentation roadmaps to drive continuous improvement in campaign effectiveness.
- Ensure all marketing activities comply with regulatory guidelines and internal brand standards.
Required Skills
- 10+ years of progressive experience in performance marketing, with at least 4 years in a leadership or directorial role.
- Proven track record of driving significant customer acquisition and revenue growth through digital channels.
- Expertise in managing large-scale paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic display.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar web analytics platforms.
- Demonstrated ability to manage complex budgets and forecast performance.
- Excellent leadership, communication, and interpersonal skills.
- Deep understanding of A/B testing, incrementality testing, and attribution models.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related quantitative field.
- Experience in the financial services industry or another highly regulated sector.
- Proficiency with marketing automation platforms and CRM systems.
- Experience with international markets or global campaigns.
- Certification in relevant advertising platforms (e.g., Google Ads, Meta Blueprint).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, including holidays and vacation.
- Tuition reimbursement and professional development programs.
- On-site fitness centers and wellness programs.
- Employee assistance program.
- Visa sponsorship available for eligible candidates.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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